Factors Affecting SEO

SEO is an important part of creating an online presence, especially for those who wants to maximize the profit that they can get from their website. However, there are several factors affecting SEO and you should be able to make sure that you can, at least, make sure that each of these factors are well met. So, if you want to build a successful online presence, which is crucial in building a successful business. If you are a beginner in SEO, then you might be overwhelmed by the sheer number of factors that you may not know, but the good news is that they are unequally important. Therefore, we are going to focus on the most important ones.

Keyword Placement

Your target keyword should be placed on the right places. Normally, if you are writing about “SEO Best Practices”, then your title meta tag should contain this exact phrase, then it should also appear on your post title, then at least thrice (on a 300 word-long one, generally, once every 100 words) on the content, then once in the description meta tag, once in an H1 tag as well as at least once on your image alt tags.

Content Length

The minimum recommended content should have at least 300 words in it, thus I said that you need to include your target keyword at least thrice in your content. But longer articles tend to rank better in search engines. However, make sure that your content can add value to your site and provide valuable information to your audience. In a nutshell, make sure that it offers quality content and uniqueness.

Website Speed

No matter how good your keyword placements are and how great your content is, if your website loads like it’s the 90s, no one would bother to see them. Make sure that your website codes are optimized and your images compressed. Make sure that your web server also supports gzip compression to maximize efficiency. To ensure that your websites loads fast, make sure that you choose a dedicated server that can provide you with a lightning fast service.

Links

There are two types of links, the external and internal links. The more external links, the better, but make sure that those external links are related to your website. A related website linking to yours can add a lot of SEO link juice. Internal linking is also a great idea to make sure that your contents can be easily crawled by a search engine bot.

Importance of Good Web Design to Your Business

Nowadays, getting online is an important part of businesses. People nowadays are always using the internet because of the advent of mobile devices, increase of cheap computers and laptops, increased access to the internet and the like.

Online marketing is getting to be progressively more imperative and a more cost effective marketing choice in your marketing mix nowadays. Potential customers expect that a company will have a web site since it is the primary spot individuals look to figure out more data about you and your company. Your current customers hope to have the capacity to discover most recent news about your company; tips and exceptional offers and so on included your website on a regular basis.

Therefore, it is only a great idea to start your own business website so that people can easily see you, your services and your reputation online. If you are confident about your products, services and reputation and you’ve decided you start a website, there is a possibility that you don’t see any improvements at all.

Maybe you are getting visitors and hits but they are not converting into customers, sales, or leads. Then, there’s probably something wrong with your website. One possible thing to consider is the lack of good web design.

Importance of Good Web Design

As you can see, websites are constantly being updated, changed and redesigned. New trends are always arising and it is important to follow this trends. You’ve got to update your website so that you have the most relevant content. Include your latest achievements, products, newest services and even discounts and events to attract people.

Above all, make sure that you have a good web design. A website’s design is like the physical appearance of a store. Who would want to buy on a shabby looking candy store? Who would like to go to a mall without easy navigation and route? No one. The same it is for a website. Who would want to visit a website that looks like it’s straight out of a time machine way back in the early days of the internet? Who would want to visit a website full or broken links and unclear menu, broken and hard to use navigation and faulty internal search? None.

Therefore, it is imperative to use a good web design to make sure that your customers will have a great website experience. Using good web design, your website won’t only look better; it will also look very professional, clean and reliable. A good web design will create easy to use menu, navigation and excellent UI.

If you’re still skeptical, take a look at these two websites, the Moore Communication Group and the Three Rivers Stadium. Which one looks better and more likely get more customers?

Fundamentals of Web Design

If you are an aspiring web designer, you have to learn the basics of web design first. As with any other skills, sports and other fields, getting the fundamentals first is an essential thing, but this is an important step for you to pave your way to becoming an expert web designer. There are several skills included in the field of web design and I recommend that you learn all of them, even at their very basics. At the end of this post, I will provide you some tips in which to learn at minimum and which to master. Okay, let us begin.

HTML and CSS

These two languages are the fundamentals of web design, this is the core of web design and it is imperative that you have advanced knowledge in this two languages. Don’t worry because they are not as complex as programming languages and they are easy to learn.

HTML stands for Hypertext Markup Language and this is the foundation of websites. Think of a building being constructed, the building’s frames are HTML tags, they are the support and they lay the foundation of the website. HTML is made up of tags that usually come in pairs.

CSS stands for Cascading Stylesheets. If we go back to the concept of constructing a building, if HTML is the frame or foundation, CSS is the style, design and coating of the building. CSS are defined using selectors and properties, and you’ll usually use brackets to define multiple properties for a certain selector.

JavaScript

This is a scripting languages used to generate dynamic and responsive pages. You can say that JavaScript is more of a programming language and you’ll have to learn how to use variables, operates, Booleans and functions. It might be a bit more complex than HTML and CSS but learning JavaScript can create extremely lively websites that can provide a great user experience. Learning JavaScript isn’t much of a priority if you just want to become a web designer.

UX and UI Design

This two doesn’t require any codes but this requires critical thinking and the ability to choose something over the other. They will also require patience, as they could be a tiring and continuous process. UX stands for user experience and this essential in making your user’s experience at the best. A great UX will more likely result in satisfied audience that can be easily converted to sales. UI design on the other hand stands for user interface design. The goal of this one is to make sure that you are creating a beautiful user interface that is pleasant and easy to use for the end users. It also includes using responsive web design and easy navigation.