Factors Affecting SEO

SEO is an important part of creating an online presence, especially for those who wants to maximize the profit that they can get from their website. However, there are several factors affecting SEO and you should be able to make sure that you can, at least, make sure that each of these factors are well met. So, if you want to build a successful online presence, which is crucial in building a successful business. If you are a beginner in SEO, then you might be overwhelmed by the sheer number of factors that you may not know, but the good news is that they are unequally important. Therefore, we are going to focus on the most important ones.

Keyword Placement

Your target keyword should be placed on the right places. Normally, if you are writing about “SEO Best Practices”, then your title meta tag should contain this exact phrase, then it should also appear on your post title, then at least thrice (on a 300 word-long one, generally, once every 100 words) on the content, then once in the description meta tag, once in an H1 tag as well as at least once on your image alt tags.

Content Length

The minimum recommended content should have at least 300 words in it, thus I said that you need to include your target keyword at least thrice in your content. But longer articles tend to rank better in search engines. However, make sure that your content can add value to your site and provide valuable information to your audience. In a nutshell, make sure that it offers quality content and uniqueness.

Website Speed

No matter how good your keyword placements are and how great your content is, if your website loads like it’s the 90s, no one would bother to see them. Make sure that your website codes are optimized and your images compressed. Make sure that your web server also supports gzip compression to maximize efficiency. To ensure that your websites loads fast, make sure that you choose a dedicated server that can provide you with a lightning fast service.

Links

There are two types of links, the external and internal links. The more external links, the better, but make sure that those external links are related to your website. A related website linking to yours can add a lot of SEO link juice. Internal linking is also a great idea to make sure that your contents can be easily crawled by a search engine bot.